Cross Marketing To Success http://crossmarketingproducts.com Resources to grow your business through cross marketing Fri, 23 Dec 2011 16:54:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 Get Over Yourself, Change Your Habits, Change Your World http://crossmarketingproducts.com/2011/12/23/get-over-yourself-change-your-habits-change-your-world/?utm_source=rss&utm_medium=rss&utm_campaign=get-over-yourself-change-your-habits-change-your-world http://crossmarketingproducts.com/2011/12/23/get-over-yourself-change-your-habits-change-your-world/#comments Fri, 23 Dec 2011 16:54:12 +0000 Kim Beasley http://crossmarketingproducts.com/?p=138 Below is a great video that will challenge you to get over your personal issues so that you can change you habits which will change your world. The reason this is a good video to watch is because it will help you get past any fears that you may be experiencing when it comes to developing joint ventures so that you can cross market.

How important is this video to helping you change your world, IT CAN MAKE A BIG DIFFERENCE. Watch the video below and learn from Tony Robbins and he shares: “Why we do what we do, and how we can do it better”. Then leave a comment below to share your thoughts about the video.

www.youtube.com/watch?v=Cpc-t-Uwv1I

]]> http://crossmarketingproducts.com/2011/12/23/get-over-yourself-change-your-habits-change-your-world/feed/ 0 Developing Your Ideal Joint Venture Through Cross Marketing http://crossmarketingproducts.com/2011/12/20/developing-your-ideal-joint-venture-through-cross-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=developing-your-ideal-joint-venture-through-cross-marketing http://crossmarketingproducts.com/2011/12/20/developing-your-ideal-joint-venture-through-cross-marketing/#comments Tue, 20 Dec 2011 16:43:05 +0000 Kim Beasley http://crossmarketingproducts.com/?p=132 In developing a cross marketing project, it helps to have a plan in place that will benefit all parties involved. As you develop the plan it’s a good idea to get input from everyone and then merge your ideas together.

As you merge your ideas together, you might need assistance to determine what will work best for your joint venture. To help you develop great cross marketing ideas, you should checkout the resource below.

In a recent article by Gina Ragusa, eHow Contributor entitled, “Cross Marketing Ideas”, she shared that…

Cross marketing strategies are most effective when woven into a partnership where both parties benefit from the marriage. Your company helps to promote another company and, in turn, that company helps to promote you. Everybody wins, but how do you effectively approach cross marketing so that your venture will be successful?

Click here to read more

]]> http://crossmarketingproducts.com/2011/12/20/developing-your-ideal-joint-venture-through-cross-marketing/feed/ 0 How To Brand Your Business On Google+ http://crossmarketingproducts.com/2011/12/17/how-to-brand-your-business-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-brand-your-business-on-google http://crossmarketingproducts.com/2011/12/17/how-to-brand-your-business-on-google/#comments Sat, 17 Dec 2011 15:26:05 +0000 Kim Beasley http://crossmarketingproducts.com/?p=124 Google+ (G+) is the social media website that Google released in June 2011. The environment of G+ encourages Googlers (those who use G+) to interact, encourage, and do business with each other. As a business or organization, it is important that business owners create a presence on G+ because it helps you build customer loyalty.

One of the important components of G+ are Hangouts because it allows you to interact via video conferencing in real-time. In a recent Hangout, Michael Dell the CEO/Founder of Dell Computers stated that he is planning on integrating Hangouts as a way for Dell’s Customer Care Center to provide support to Dell customers. Another example is a live newscast that holds a live Hangout which allows Googlers to join the Hangout and interact behind the scene with the newscaster in real-time.
 
As an organization, G+ can be used as a marketing tool to build customer loyalty, interact with potential customers, and branding your organization. Fortune 500 companies, organizations, news outlets, and many more, have a presence on G+. See the list below:
Each of the above are examples of G+ Business Pages which is what your organization would be able to setup. The key to success as an organization is to brand you and your business at the same time on G+. When you sign up for G+, you need to sign up with a Gmail email address and then you can create a personal profile along with creating a business page.
]]> http://crossmarketingproducts.com/2011/12/17/how-to-brand-your-business-on-google/feed/ 0 What is Cross Marketing? http://crossmarketingproducts.com/2009/08/18/what-is-cross-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-cross-marketing http://crossmarketingproducts.com/2009/08/18/what-is-cross-marketing/#comments Tue, 18 Aug 2009 00:48:44 +0000 Kim Beasley http://crossmarketingproducts.com/?p=16 Cross Marketing is the process of merging two different businesses into one partnership as they work in conjunction to market their products or services to each others’ customer base. One of the most important things you can do is have an agreement in place for your venture. Think about it like this, “Don’t leave home without it”. Having an agreement in place will protect all partners involved in the partnership.

Examples of successful cross marketing efforts include:

  • Releasing a movie soundtrack album in conjunction with the release of a movie
  • Sony + Ericsson = Sony Ericsson
  • NBC Universal + News Corp = Hulu
  • Microsoft + NBC Universal = MSNBC

Now for the small business owner, this may be overwhelming at first so let me give you some examples that are closer to home. Kim Beasley is a web developer and social media coach/consultant who can help you develop your cross marketing products and websites. Jerrilynn is a social media evangelist and content provider as well as a cross marketing partner matchmaker. We decided to collaborate on a joint venture to develop this website to help others learn how to effectively cross market by creating a product that incorporate a WordPress blog.

You probably never thought of a WordPress blog as a tool for cross marketing.  It has the power to serve as a home base for two or more business people.

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